Corporate Identity Branding

Client: Orange Gate Creative Consulting

Art Direction: Nayeon Lee

Graphic Designers: Dan Sherwin Lizardo, Ethan Wald, Alex Ball

Project  Objective: Orange Gate is a design and development studio that drives technology adoption and provide robot interactions in business settings. As the company is constantly evolving to offer innovative solutions, it requires a modern logo design that clearly represents business objectives.

New Wordmark

Methodologies: Analysis of original logo, Ideation session, Research design principles, trend & existing logos, Iterative design process

Previous Wordmark & Logo

Ideation Session

Research best practices of logo design

Logo and font type studies

Colour studies, mock ups

Using Format